diff --git a/website/data/alert-banner.js b/website/data/alert-banner.js
index 5c2bef4838..8622398280 100644
--- a/website/data/alert-banner.js
+++ b/website/data/alert-banner.js
@@ -2,12 +2,12 @@ export const ALERT_BANNER_ACTIVE = true
 
 // https://github.com/hashicorp/react-components/tree/master/packages/alert-banner
 export default {
-  tag: 'Join Us',
-  url: 'https://www.hashicorp.com/events/webinars/hcp-vault-ga',
-  text:
-    'Technical Deep Dive & Livestream with Armon Dadgar featuring HashiCorp Vault as a Fully Managed Cloud Offering',
-  linkText: 'Register now',
+  tag: 'New',
+  url:
+    'https://portal.cloud.hashicorp.com/sign-up?utm_source=vault_io&utm_campaign=hcp_vault_ga',
+  text: 'HCP Vault is now Generally Available',
+  linkText: 'Sign up Today',
   // Set the `expirationDate prop with a datetime string (e.g. `2020-01-31T12:00:00-07:00`)
   // if you'd like the component to stop showing at or after a certain date
-  expirationDate: '2021-04-07T11:59:00-05:00',
+  expirationDate: '2021-04-30T11:59:00-05:00',
 }
diff --git a/website/package-lock.json b/website/package-lock.json
index 9e0e15d640..2ed8b17340 100644
--- a/website/package-lock.json
+++ b/website/package-lock.json
@@ -1882,9 +1882,9 @@
       "integrity": "sha512-a2eWgjLwGAC2LjUHE7Xt6sRGGjyTWfrc4N+qVxsyZw4eE0EiNhMIKDYHWjmtb+tGh8r8j+ca3tSjsuOUePVPUw=="
     },
     "@hashicorp/react-hashi-stack-menu": {
-      "version": "1.1.0",
-      "resolved": "https://registry.npmjs.org/@hashicorp/react-hashi-stack-menu/-/react-hashi-stack-menu-1.1.0.tgz",
-      "integrity": "sha512-WPrMJT64V5y6JPVajCQduAXKTz1ij8OXCOKdvavjhoSpteuA+/xWuQZyeNQaUWnsKCXnNydbBUzuCb2or03vsA==",
+      "version": "1.2.1-canary.0",
+      "resolved": "https://registry.npmjs.org/@hashicorp/react-hashi-stack-menu/-/react-hashi-stack-menu-1.2.1-canary.0.tgz",
+      "integrity": "sha512-tAghrysfxZrcILFjEFQu1hzlY7d2R/I7N49UkH8n22juVrqd6FlXI/gnXpnJayRbbOGmDKda8f3SEH2Uwq4I3g==",
       "requires": {
         "@hashicorp/react-inline-svg": "^1.0.2",
         "slugify": "1.3.4"
diff --git a/website/package.json b/website/package.json
index 58c1054fd1..0d8200e41a 100644
--- a/website/package.json
+++ b/website/package.json
@@ -11,7 +11,7 @@
     "@hashicorp/react-case-study-slider": "4.0.0",
     "@hashicorp/react-code-block": "3.0.3",
     "@hashicorp/react-docs-page": "12.0.0",
-    "@hashicorp/react-hashi-stack-menu": "1.1.0",
+    "@hashicorp/react-hashi-stack-menu": "1.2.1-canary.0",
     "@hashicorp/react-head": "1.1.6",
     "@hashicorp/react-hero": "4.1.0",
     "@hashicorp/react-image": "3.0.3",
diff --git a/website/pages/downloads/index.jsx b/website/pages/downloads/index.jsx
index f9f53ef263..37da27586a 100644
--- a/website/pages/downloads/index.jsx
+++ b/website/pages/downloads/index.jsx
@@ -1,11 +1,34 @@
 import Head from 'next/head'
 import Link from 'next/link'
+import Button from '@hashicorp/react-button'
 import ProductDownloader from '@hashicorp/react-product-downloader'
 import HashiHead from '@hashicorp/react-head'
 import { VERSION, CHANGELOG_URL, packageManagers } from 'data/version'
 import { productName, productSlug } from 'data/metadata'
 import s from './style.module.css'
 
+function MerchandisingSlot() {
+  return (
+    <div className={s.merchandisingSlot}>
+      <div className={s.centerWrapper}>
+        <p>
+          Want all of the power and security of Vault, without the complexity
+          and overhead of managing it yourself?
+        </p>
+        <Button
+          title="Sign up for HCP Vault"
+          linkType="inbound"
+          url="https://portal.cloud.hashicorp.com/sign-up?utm_source=vault_io&utm_content=download_cta"
+          theme={{
+            variant: 'tertiary',
+            brand: 'vault',
+          }}
+        />
+      </div>
+    </div>
+  )
+}
+
 export default function DownloadsPage({ releases }) {
   const changelogUrl = CHANGELOG_URL.length
     ? CHANGELOG_URL
@@ -54,13 +77,16 @@ export default function DownloadsPage({ releases }) {
           label: 'View Tutorials at HashiCorp Learn',
         }}
         merchandisingSlot={
-          <p className={s.releaseNote}>
-            Release notes are available in our{' '}
-            <Link href={`/docs/release-notes/${VERSION}`}>
-              <a>documentation</a>
-            </Link>
-            .
-          </p>
+          <>
+            <MerchandisingSlot />
+            <p className={s.releaseNote}>
+              Release notes are available in our{' '}
+              <Link href={`/docs/release-notes/${VERSION}`}>
+                <a>documentation</a>
+              </Link>
+              .
+            </p>
+          </>
         }
       />
     </div>
diff --git a/website/pages/downloads/style.module.css b/website/pages/downloads/style.module.css
index b7d3d345b1..dee3cdb0f6 100644
--- a/website/pages/downloads/style.module.css
+++ b/website/pages/downloads/style.module.css
@@ -12,3 +12,30 @@
   composes: .g-type-body from global;
   text-align: center;
 }
+
+.merchandisingSlot {
+  width: 100%;
+  border: 1px solid var(--gray-6);
+  padding: 16px;
+  display: flex;
+  justify-content: center;
+
+  & .centerWrapper {
+    display: flex;
+    align-items: center;
+
+    & p {
+      margin: 0;
+      max-width: 400px;
+      margin-right: 26px;
+    }
+
+    @media (max-width: 800px) {
+      flex-direction: column;
+      & p {
+        text-align: center;
+        margin-bottom: 12px;
+      }
+    }
+  }
+}
diff --git a/website/pages/home/index.jsx b/website/pages/home/index.jsx
index 8d0c6906e7..178fe1bad7 100644
--- a/website/pages/home/index.jsx
+++ b/website/pages/home/index.jsx
@@ -127,7 +127,7 @@ export default function Homepage({ content }) {
           id="cloud-offerings"
           title="HCP Vault"
           chin="Available on AWS"
-          description="HCP Vault allows organizations to get up and running quickly, providing immediate access to Vault’s best-in-class secrets management and encryption capabilities, with the platform providing the resilience and operational excellence so you do not have to manage Vault yourself."
+          description="HCP Vault provides all of the power and security of Vault, without the complexity and overhead of managing it yourself. Access Vault’s best-in-class secrets management and encryption capabilities instantly and onboard applications and teams easily."
           image={require('./img/hcp-vault.svg?url')}
           links={[
             {