diff --git a/cmd/tailscale/cli/serve_v2.go b/cmd/tailscale/cli/serve_v2.go
index 74458a950..e194b1e10 100644
--- a/cmd/tailscale/cli/serve_v2.go
+++ b/cmd/tailscale/cli/serve_v2.go
@@ -236,10 +236,10 @@ func newServeV2Command(e *serveEnv, subcmd serveMode) *ffcli.Command {
 			if subcmd == serve {
 				fs.UintVar(&e.http, "http", 0, "Expose an HTTP server at the specified port")
 				fs.Var(&acceptAppCapsFlag{Value: &e.acceptAppCaps}, "accept-app-caps", "App capabilities to forward to the server (specify multiple capabilities with a comma-separated list)")
+				fs.Var(&serviceNameFlag{Value: &e.service}, "service", "Serve for a service with distinct virtual IP instead on node itself.")
 			}
 			fs.UintVar(&e.tcp, "tcp", 0, "Expose a TCP forwarder to forward raw TCP packets at the specified port")
 			fs.UintVar(&e.tlsTerminatedTCP, "tls-terminated-tcp", 0, "Expose a TCP forwarder to forward TLS-terminated TCP packets at the specified port")
-			fs.Var(&serviceNameFlag{Value: &e.service}, "service", "Serve for a service with distinct virtual IP instead on node itself.")
 			fs.BoolVar(&e.yes, "yes", false, "Update without interactive prompts (default false)")
 			fs.BoolVar(&e.tun, "tun", false, "Forward all traffic to the local machine (default false), only supported for services. Refer to docs for more information.")
 		}),