diff --git a/tsdb/head.go b/tsdb/head.go
index 47f85d7713..4fbb4b5710 100644
--- a/tsdb/head.go
+++ b/tsdb/head.go
@@ -1730,6 +1730,11 @@ func (h *Head) getOrCreateWithID(id chunks.HeadSeriesRef, hash uint64, lset labe
 	h.numSeries.Inc()
 
 	h.postings.Add(storage.SeriesRef(id), lset)
+
+	// Adding the series in the postings marks the creation of series
+	// as any further calls to this and the read methods would return that series.
+	h.series.postCreation(lset)
+
 	return s, true, nil
 }
 
@@ -2037,9 +2042,6 @@ func (s *stripeSeries) getOrSet(hash uint64, lset labels.Labels, createSeries fu
 		// The callback prevented creation of series.
 		return nil, false, preCreationErr
 	}
-	// Setting the series in the s.hashes marks the creation of series
-	// as any further calls to this methods would return that series.
-	s.seriesLifecycleCallback.PostCreation(series.labels())
 
 	i = uint64(series.ref) & uint64(s.size-1)
 
@@ -2050,6 +2052,10 @@ func (s *stripeSeries) getOrSet(hash uint64, lset labels.Labels, createSeries fu
 	return series, true, nil
 }
 
+func (s *stripeSeries) postCreation(lset labels.Labels) {
+	s.seriesLifecycleCallback.PostCreation(lset)
+}
+
 type sample struct {
 	t  int64
 	f  float64