diff --git a/notifier/alertmanagerset.go b/notifier/alertmanagerset.go
index c47c9ea23a..b6d1b8c4aa 100644
--- a/notifier/alertmanagerset.go
+++ b/notifier/alertmanagerset.go
@@ -111,7 +111,8 @@ func (s *alertmanagerSet) sync(tgs []*targetgroup.Group) {
 		if _, ok := seen[us]; ok {
 			continue
 		}
-		s.metrics.latency.DeleteLabelValues(us)
+		s.metrics.latencySummary.DeleteLabelValues(us)
+		s.metrics.latencyHistogram.DeleteLabelValues(us)
 		s.metrics.sent.DeleteLabelValues(us)
 		s.metrics.errors.DeleteLabelValues(us)
 		seen[us] = struct{}{}
diff --git a/notifier/manager.go b/notifier/manager.go
index 65adfd5c3e..e37f59a250 100644
--- a/notifier/manager.go
+++ b/notifier/manager.go
@@ -498,7 +498,9 @@ func (n *Manager) sendAll(alerts ...*Alert) bool {
 					amSetCovered.CompareAndSwap(k, false, true)
 				}
 
-				n.metrics.latency.WithLabelValues(url).Observe(time.Since(begin).Seconds())
+				durationSeconds := time.Since(begin).Seconds()
+				n.metrics.latencySummary.WithLabelValues(url).Observe(durationSeconds)
+				n.metrics.latencyHistogram.WithLabelValues(url).Observe(durationSeconds)
 				n.metrics.sent.WithLabelValues(url).Add(float64(count))
 
 				wg.Done()
diff --git a/notifier/metric.go b/notifier/metric.go
index b9a55b3ec7..3f4abdda93 100644
--- a/notifier/metric.go
+++ b/notifier/metric.go
@@ -13,10 +13,15 @@
 
 package notifier
 
-import "github.com/prometheus/client_golang/prometheus"
+import (
+	"time"
+
+	"github.com/prometheus/client_golang/prometheus"
+)
 
 type alertMetrics struct {
-	latency                 *prometheus.SummaryVec
+	latencySummary          *prometheus.SummaryVec
+	latencyHistogram        *prometheus.HistogramVec
 	errors                  *prometheus.CounterVec
 	sent                    *prometheus.CounterVec
 	dropped                 prometheus.Counter
@@ -25,9 +30,13 @@ type alertMetrics struct {
 	alertmanagersDiscovered prometheus.GaugeFunc
 }
 
-func newAlertMetrics(r prometheus.Registerer, queueCap int, queueLen, alertmanagersDiscovered func() float64) *alertMetrics {
+func newAlertMetrics(
+	r prometheus.Registerer,
+	queueCap int,
+	queueLen, alertmanagersDiscovered func() float64,
+) *alertMetrics {
 	m := &alertMetrics{
-		latency: prometheus.NewSummaryVec(prometheus.SummaryOpts{
+		latencySummary: prometheus.NewSummaryVec(prometheus.SummaryOpts{
 			Namespace:  namespace,
 			Subsystem:  subsystem,
 			Name:       "latency_seconds",
@@ -36,6 +45,19 @@ func newAlertMetrics(r prometheus.Registerer, queueCap int, queueLen, alertmanag
 		},
 			[]string{alertmanagerLabel},
 		),
+		latencyHistogram: prometheus.NewHistogramVec(prometheus.HistogramOpts{
+			Namespace: namespace,
+			Subsystem: subsystem,
+			Name:      "latency_histogram_seconds",
+			Help:      "Latency histogram for sending alert notifications.",
+
+			Buckets:                         []float64{.01, .1, 1, 10},
+			NativeHistogramBucketFactor:     1.1,
+			NativeHistogramMaxBucketNumber:  100,
+			NativeHistogramMinResetDuration: 1 * time.Hour,
+		},
+			[]string{alertmanagerLabel},
+		),
 		errors: prometheus.NewCounterVec(prometheus.CounterOpts{
 			Namespace: namespace,
 			Subsystem: subsystem,
@@ -80,7 +102,8 @@ func newAlertMetrics(r prometheus.Registerer, queueCap int, queueLen, alertmanag
 
 	if r != nil {
 		r.MustRegister(
-			m.latency,
+			m.latencySummary,
+			m.latencyHistogram,
 			m.errors,
 			m.sent,
 			m.dropped,