diff --git a/pkg/event/target/store.go b/pkg/event/target/store.go
index 10a39a808..9f058efcb 100644
--- a/pkg/event/target/store.go
+++ b/pkg/event/target/store.go
@@ -112,9 +112,10 @@ func sendEvents(target event.Target, eventKeyCh <-chan string, doneCh <-chan str
 				loggerOnce(context.Background(),
 					fmt.Errorf("target.Send() failed with '%w'", err),
 					target.ID())
-				continue
 			}
 
+			// Retrying after 3secs back-off
+
 			select {
 			case <-retryTicker.C:
 			case <-doneCh: