diff --git a/src/config/cloud/aws.ipxe b/src/config/cloud/aws.ipxe
index d8e4d6ad3..c1f40f340 100644
--- a/src/config/cloud/aws.ipxe
+++ b/src/config/cloud/aws.ipxe
@@ -1,6 +1,6 @@
 #!ipxe
 
-echo Amazon EC2 - iPXE boot via user-data
+echo Amazon EC2 ${product} - iPXE boot via user-data
 echo CPU: ${buildarch} ${cpuvendor} ${cpumodel}
 ifstat ||