diff --git a/build_chrome.sh b/build_chrome.sh
index 84a199a72e..a482d2945e 100755
--- a/build_chrome.sh
+++ b/build_chrome.sh
@@ -41,7 +41,7 @@ echo Building Chrome in mode $FLAGS_mode
 # and dpkg-buildpackage
 NUM_JOBS=`cat /proc/cpuinfo | grep processor | awk '{a++} END {print a}'`
 export GYP_GENERATORS="make"
-export GYP_DEFINES="chromeos=1 target_arch=ia32 branding=Chrome"
+export GYP_DEFINES="chromeos=1 target_arch=ia32"
 CHROME_DIR=$FLAGS_chrome_dir
 cd "$CHROME_DIR/src"
 gclient runhooks --force