diff --git a/build_library/set_lsb_release b/build_library/set_lsb_release
index b29e25e213..b70952cd95 100755
--- a/build_library/set_lsb_release
+++ b/build_library/set_lsb_release
@@ -12,7 +12,7 @@ SCRIPT_ROOT=$(readlink -f $(dirname "$0")/..)
 
 PRODUCTION_DEFAULT=
 if [[ "${COREOS_OFFICIAL:-0}" -eq 1 ]]; then
-  PRODUCTION_DEFAULT="dev-channel"
+  PRODUCTION_DEFAULT="alpha"
 fi
 
 # Flags
@@ -33,11 +33,18 @@ ROOT_FS_DIR="$FLAGS_root"
 
 COREOS_VERSION_NAME="CoreOS"
 if [[ -n "${FLAGS_production_track}" ]]; then
+  if [[ "${$FLAGS_board}" == "amd64-usr" ]]; then
+    FLAGS_production_track="alpha"
+  fi
   COREOS_VERSION_TRACK="${FLAGS_production_track}"
   COREOS_VERSION_DESCRIPTION="${COREOS_VERSION_STRING} (Official Build) \
 ${COREOS_VERSION_TRACK} $FLAGS_board test"
   if [[ "${FLAGS_production_track}" != "sdk" ]]; then
-    COREOS_VERSION_AUSERVER="https://api.core-os.net/v1/update/"
+    if [[ "${$FLAGS_board}" == "amd64-usr" ]]; then
+      COREOS_VERSION_AUSERVER="https://public.roller.core-os.net/v1/update/"
+    else
+      COREOS_VERSION_AUSERVER="https://api.core-os.net/v1/update/"
+    fi
   else
     COREOS_VERSION_AUSERVER=""
   fi
@@ -51,6 +58,7 @@ else
   : ${COREOS_VERSION_DEVSERVER:="http://$(hostname --fqdn):8080"}
 fi
 
+
 # TODO(marineam): come up with a way to support continous integration builds,
 # this would provide all the bells and whistles for 'master' branch images.
 #elif [ "$USER" = "chrome-bot" ]; then
@@ -100,3 +108,14 @@ PRETTY_NAME="$COREOS_VERSION_NAME $COREOS_VERSION_DESCRIPTION"
 ANSI_COLOR="1;32"
 HOME_URL="http://www.coreos.com/"
 EOF
+
+# Create the defaults for the coreos configuration files in the usr directory
+sudo mkdir -p "${ROOT_FS_DIR}/usr/share/coreos"
+sudo_clobber "${ROOT_FS_DIR}/usr/share/coreos/release" <<EOF
+COREOS_RELEASE_VERSION=$COREOS_VERSION_STRING
+EOF
+
+sudo_clobber "${ROOT_FS_DIR}/usr/share/coreos/update.conf" <<EOF
+SERVER=$COREOS_VERSION_AUSERVER
+GROUP=$COREOS_VERSION_TRACK
+EOF