diff --git a/sdk_container/src/third_party/coreos-overlay/profiles/coreos/base/make.defaults b/sdk_container/src/third_party/coreos-overlay/profiles/coreos/base/make.defaults
index cf5b8e5ba3..8b5733b5c8 100644
--- a/sdk_container/src/third_party/coreos-overlay/profiles/coreos/base/make.defaults
+++ b/sdk_container/src/third_party/coreos-overlay/profiles/coreos/base/make.defaults
@@ -133,3 +133,14 @@ MODULES_SIGN_CERT="/tmp/certs/modules.pub.pem"
 
 # enable signing kernel modules from portage
 USE="${USE} modules-sign"
+
+# Branding stuff
+BRANDING_OS_NAME="Flatcar Container Linux by Kinvolk"
+BRANDING_OS_ID="flatcar"
+BRANDING_OS_ID_LIKE="coreos"
+BRANDING_OS_HOME_URL="https://flatcar.org"
+BRANDING_OS_SUPPORT_URL="https://groups.google.com/forum/#!forum/flatcar-linux-user"
+BRANDING_OS_BUG_REPORT_URL="https://issues.flatcar.org"
+#BRANDING_OS_VERSION=
+#BRANDING_OS_VERSION_ID=
+#BRANDING_OS_PRETTY_NAME=