diff --git a/endpoint/endpoint.go b/endpoint/endpoint.go
index bb082e2a5..07bd3ea4b 100644
--- a/endpoint/endpoint.go
+++ b/endpoint/endpoint.go
@@ -71,7 +71,7 @@ func (t Targets) Swap(i, j int) {
 	t[i], t[j] = t[j], t[i]
 }
 
-// Same compares to Targets and returns true if they are completely identical
+// Same compares to Targets and returns true if they are identical (case-insensitive)
 func (t Targets) Same(o Targets) bool {
 	if len(t) != len(o) {
 		return false
@@ -80,7 +80,7 @@ func (t Targets) Same(o Targets) bool {
 	sort.Stable(o)
 
 	for i, e := range t {
-		if e != o[i] {
+		if !strings.EqualFold(e, o[i]) {
 			return false
 		}
 	}
diff --git a/endpoint/endpoint_test.go b/endpoint/endpoint_test.go
index 18a79a02c..05104adbf 100644
--- a/endpoint/endpoint_test.go
+++ b/endpoint/endpoint_test.go
@@ -40,6 +40,7 @@ func TestTargetsSame(t *testing.T) {
 		{""},
 		{"1.2.3.4"},
 		{"8.8.8.8", "8.8.4.4"},
+		{"example.org", "EXAMPLE.ORG"},
 	}
 
 	for _, d := range tests {
diff --git a/plan/plan_test.go b/plan/plan_test.go
index 18b889143..d402f0eb2 100644
--- a/plan/plan_test.go
+++ b/plan/plan_test.go
@@ -30,6 +30,7 @@ type PlanTestSuite struct {
 	suite.Suite
 	fooV1Cname                       *endpoint.Endpoint
 	fooV2Cname                       *endpoint.Endpoint
+	fooV2CnameUppercase              *endpoint.Endpoint
 	fooV2TXT                         *endpoint.Endpoint
 	fooV2CnameNoLabel                *endpoint.Endpoint
 	fooV3CnameSameResource           *endpoint.Endpoint
@@ -77,6 +78,14 @@ func (suite *PlanTestSuite) SetupTest() {
 			endpoint.ResourceLabelKey: "ingress/default/foo-v2",
 		},
 	}
+	suite.fooV2CnameUppercase = &endpoint.Endpoint{
+		DNSName:    "foo",
+		Targets:    endpoint.Targets{"V2"},
+		RecordType: "CNAME",
+		Labels: map[string]string{
+			endpoint.ResourceLabelKey: "ingress/default/foo-v2",
+		},
+	}
 	suite.fooV2TXT = &endpoint.Endpoint{
 		DNSName:    "foo",
 		RecordType: "TXT",
@@ -452,6 +461,27 @@ func (suite *PlanTestSuite) TestIgnoreTXT() {
 	validateEntries(suite.T(), changes.Delete, expectedDelete)
 }
 
+func (suite *PlanTestSuite) TestIgnoreTargetCase() {
+	current := []*endpoint.Endpoint{suite.fooV2Cname}
+	desired := []*endpoint.Endpoint{suite.fooV2CnameUppercase}
+	expectedCreate := []*endpoint.Endpoint{}
+	expectedUpdateOld := []*endpoint.Endpoint{}
+	expectedUpdateNew := []*endpoint.Endpoint{}
+	expectedDelete := []*endpoint.Endpoint{}
+
+	p := &Plan{
+		Policies: []Policy{&SyncPolicy{}},
+		Current:  current,
+		Desired:  desired,
+	}
+
+	changes := p.Calculate().Changes
+	validateEntries(suite.T(), changes.Create, expectedCreate)
+	validateEntries(suite.T(), changes.UpdateNew, expectedUpdateNew)
+	validateEntries(suite.T(), changes.UpdateOld, expectedUpdateOld)
+	validateEntries(suite.T(), changes.Delete, expectedDelete)
+}
+
 func (suite *PlanTestSuite) TestRemoveEndpoint() {
 	current := []*endpoint.Endpoint{suite.fooV1Cname, suite.bar192A}
 	desired := []*endpoint.Endpoint{suite.fooV1Cname}